Email Marketing Success for Insurance and Financial Agents

It is how we communicate with our friends and family members. It is also how we spread jokes and chain letters to our co-workers, but are we effectively using email as a way to increase our contacts with potential clients?

Many insurance agencies and financial firms still press upon their sales teams the importance of the phone; cold calling, referral calling, calling a book of business. But more and more people are “turned off” by phone calls.

Our modern times have become so impersonal that fewer and fewer business people will sit and chat on the phone, instead turning to email or instant message for a quick conversation without having to stop what they are doing and pay full attention. In addition, many homes have turned off their land lines, opting for cell phone plans for both cost and privacy. So, how do you reach your consumers?

Invariably, business owners, whether corporate, medical, legal, any type of business person really, has spent quite a bit of time and effort training their reception staff NOT to let anyone through who seems to be selling something. Those people we lovingly refer to as “gate-keepers”. The best thing you can do is accept that sometimes you will get through and sometimes you won’t.

It is still recommended that you ask for the business owner or person in charge of handling the company’s benefits when you call, however, don’t be disappointed if they tell you that person is busy. Leaving messages does payoff with some call backs.

After you leave your message with the receptionist, be sure to ask for an email address, even if a generic one. Send them a note with some information that they can respond to. You can even go as far as asking for the receptionist’s email and when the receptionist receives it they can forward it to intended target. More often than not, a receptionist will comply with that request as it seems simple enough and doesn’t come across as too pushy.

Depending on your market, many businesses will have a website which provides an email address. Because of that, there are lead companies who have collected that information and will sell you a list with your target audience’s information and contact emails. This might be a source for prospecting for you, however don’t rule out some good ol’ fashioned prospecting on your own. It may be beneficial to your sale to look at a business’s website to get a feel for their environment. It can only assist you when you make your appointment and visit with the owner or HR person.

Sending information and collecting data via email is one of the most used forms of communication. In this highly impersonal world, it may be your ticket to breaking through the gate keeper barrier and reaching your intended party. They may not respond necessarily to your phone calls, but may be more likely to an email they can read when they have a moment. We are all more comfortable asking questions or sharing personal information when the receiving party cannot see our faces or hear our voices. However, test your email marketing and use the best results to get your foot in the door.

After securing her position as a Top Seller in the Insurance and Financial Industry over the course of several years; Christee Fontanez shifted her focus several years ago to internet marketing and advertising. She combined both professions and now works to build results-driven marketing campaigns for the independent advisor. Having created her own system for generating business to business and business to consumer leads, she now shares her knowledge with those seeking to increase their profitability.

Vintage Car Insurance – How to Find the Best Rates

If you have a vintage car then it probably cost you a lot of money. Most people who buy vintage or classic cars do so not only because they like them, but because they see the vehicle as an investment. Once you have spent thousands, if not hundreds of thousands of thousands of dollars on a vintage car, you need to be sure that you have the right kind of insurance policy.

When you are shopping for car insurance you’ll find that the type of insurance you need will be different to that for ordinary cars. Once you start looking you should try and find an insurance company that specializes in insuring vintage cars. Vintage cars require specialist coverage. The type of coverage you will need will depend very much on how your car is used. You will need a different kind of premium if the car is only driven to specialist shows and exhibitions, than you would if you drove your vintage car like a regular vehicle.

Providing you take the time to look for the right kind of policy for your car, then it is possible to save money on car insurance. You should not insure a classic or vintage car under a standard insurance policy. If you have bought your car as an investment piece then you don’t want to be driving it around in the same way that you would an ordinary car.

There are guidelines for insuring different types of vehicles and you should be familiar with these before you insure your car. If you want an insurer to give you a good quote for your vintage car then you need to have been driving for at least five years as insurance companies want to protect your asset as much as you do. Providing you are twenty five or older it should be easy to find insurance for your vintage car as insurance companies will look on you as less of an insurance risk than a younger driver.

When you insure a car, insurers will want to assess both your security and your driving skills before they will allow you to take out a speciality premium. You should have a car that is old enough to be considered a vintage vehicle and this standard will depend on the company that you buy your insurance from.

Some insurance companies will only give vintage status to cars that are nineteen seventies vintage or older. You should know that policies will differ depending on the age of your car. Another thing that insurers will take into consideration is whether you have an insurance policy of an ordinary car before they grant you a special policy.

If you do tend to drive a vintage car on a daily basis then insurance companies may regard that car as too much of a risk, as the more a car is driven the sooner it is likely to deteriorate and decrease in value. Insurance companies offer special premiums based on the actual cash value (ACV) of your car, the stated value (SV) and the agreed value (AV) of the vehicle.

When you give the insurance company a value for your car they will pay it but they cannot insure you for the stated value. Most vintage car owners get their insurance on the basis of an agreed value of the car. This means that they will agree with you a value for your car and take into consideration your investment and any maintenance, and then they will give you a policy for that value.

Top 10 Misunderstood Things About Car Insurance

After spending many years in the insurance industry we have come up with a top 10 list of most misunderstood things about car insurance. These car insurance myths are some of the most common questions that most people have about direct car insurance either buying or reviewing their auto insurance coverage. Its better to find out now before you have a claim and it’s too late.

I just got my 1st speeding ticket my insurance rates are going to go way up.

Reality: If this is your first ticket your rates probably won’t even change. Most direct car insurance providers will give you a pass if you don’t have any other tickets or claims in the past 3 to 5 years depending on the company.

That new Plasma TV I bought last year won’t affect my Car Insurance

Reality: If you didn’t pay the credit card you charged it on then it just might. Almost all insurance companies now use some form of credit scoring when determining not only if you will qualify for insurance, but also what you will pay. There can easily be 50% difference in rates for a person with excellent credit to someone with poor credit.

I just slammed my car door into my lawnmower parked in my garage, my homeowners policy will cover it

Reality: Your homeowner’s coverage has nothing to do with covering your car. The only way your car will be covered is if you have Comprehensive (Comp) coverage for your car. And then only after you pay you deductible.

I just cracked up my friends car and I tell him don’t worry my insurance will cover it

Reality: It will but only after your friends policy pays first. So let’s say your friend has a $500 collision deductible and you have a $250 deductible. You would have to give your friend the $500 for his deductible as his insurance company is Primary. Meaning your insurance will only pay after his policy limits are exhausted. So just remember in this scenario your deductible does not matter its going to be based on your friends.

If you’re riding your bicycle and get hit by a car your car insurance won’t get involved

Reality: If you get hurt or killed while riding your bike or even walking down the street you maybe surprised to learn that you may be covered by your direct car insurance policy. If the person driving the car didn’t have any insurance or not enough insurance to cover your injuries, your Uninsured or Underinsured coverage would pay for your claim.

Someone just broke into my car and stole all of my personal belongings out of it i.e. Cd’s, Cell phone, Christmas Presents, my car insurance will pay for it.

Reality: Your car insurance does not cover your personal belongings left inside the car. You are going to have to file a claim with your Homeowners or Renters insurance policy to be compensated for these items. The general rule of thumb is your car insurance will only pay for items that are attached to the vehicle

I am going to be charged more for my Car Insurance because my car is red, blue, black, pink…

Reality: The color of your car has absolutely nothing to do with your rates. If you like red buy a red car, if you like black buy a black car. Don’t ever let this silly nonsense stop you from buying a car.

I didn’t have a car for the last 2 years, this won’t affect my rates.

Reality: Not having continuous car insurance is frowned upon by most direct car insurance companies now a day’s. Some companies won’t penalize you for not having prior insurance. If you don’t have prior insurance make sure you have a good excuse like you took the bus, or you were in the military, or some other legitimate reason. Oh and by the way I couldn’t afford my insurance is not on that list

Telling a little white lie on my insurance application won’t affect my coverage if I ever have a claim

Reality: This is one of the worst things a person can do. If you lie on your insurance application there is a good chance you won’t have any coverage when you need it the most. You think they won’t find out? Remember these 2 things when insurance company is on the hook for a ton of money. #1 They are going to start asking questions and the first thing they look at is your application. Wouldn’t you if you were them? And reason #2, the insurance companies have more money than god and they have people working full time to find this stuff out.

Buying a cheaper more reasonable car will be less to insure the a more expensive car.

Reality: There are a lot of different factors insurance companies use to determine rates, however there are many times were the rate for the more expensive car is less than the cheaper car. One of the biggest factors for the Comp & Collision coverage’s are how much do replacement parts cost. Sometimes on those cheaper cars or the more exotic cars the replacement parts can cost a lot to replace.

So just remember the next time your online looking for a cheaper insurance policy, to consider some of your options. There are hundred’s of direct auto insurance companies out there looking to get in your pocket, just make sure when the time comes you can get into theirs.